Maybe I’m a contrarian thinker.
The yang in the world of yin’s.
I was visiting a popular Internet marketer’s blog this weekend. A smart chap who’s currently making his rounds at many Internet marketing seminars.
Anyway, the blogger relayed a story on how one of his customers had used his fee-based information to make tens of thousands of dollars in a short period of time.
A person commenting on the post said something to the effect of “I’m tired of hearing about all of these success stories that come from other Internet marketers. Let’s hear about success stories from info-marketers outside of the IM niche.”
(Just to be on the fair side, the blogger DID have other success stories that didn’t center around Internet marketing.)
In any case, I come across quite a few people online who share this exact same sentiment. They want to make money selling information online.
But they think it’s taboo to create Internet marketing infoproducts. They believe that you have to write about other topics first to earn your stripes in this business.
Now here’s where my contrarian thinking comes into play.
If you notice that a lot of people are making money selling Internet marketing information, then why not create an Internet marketing information product?
Most info-marketers don’t want to create a Pulitzer Prize winning tome. If you’re anything like me, you want to write to make money.
Not a little bit of money.
A LOT of money. Tons of it.
You want to be able to put it in a big ole’ bathtub and swim in it, then take it out and go buy a new Mercedes, or send your kid to an Ivy League school, or buy that 20 acre farm so you can chill with the cows and horses all day.
I don’t see the nobility or the sexiness in being poor. (And yes… I’ve been poor.)
So if that means writing Internet marketing infoproducts - where the customers are always hungry as hell - then that’s a niche I’m going to target.
And look you don’t have to be a freakin’ expert to compile a report with let’s say 10,000 low volume keywords pulled from the Overture Search Term Suggestion Tool. Yet, that type of information can be sold to people like me who specifically build sites around lesser searched terms.
If you really put on your thinking cap, there are literally dozens upon dozens of Internet marketing infoproduct topics that don’t require you to be raking in 6 figures a month to write about.
I mean journalists don’t usually have direct experience with every single topic that they write about. Does that make them any less effective in relaying the information to the general public? Nope!
As a writer, I like to go where the money is. I like getting rich quick. I’ve always made tons of cash selling Internet marketing information. And I still help hundreds of people in the process. Sounds like a win-win situation to me.
Don’t knock the Internet marketing infoproduct niche until you try it.
Alexis Dawes
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