I receive anywhere from 0-5 requests for review copies of Desperate Buyers Only every month.

So the other day I looked at a 1.5 year old list that I’d compiled comparing review copy requests to actual promotions from said reviewers.

What I found is that 3% of the review copies sent out resulted in affiliate promotions from the reviewers.

2% of those review copy requests came from fairly well-known bloggers and ebook authors. People who had clearly been around the Internet marketing block a few times. The remaining 1% were new faces to me.

And even though the ratio of review copies sent compared to actual reviews is small, I’m pleased with the overall results. I do in fact generate enough sales from those reviews that I consider it a profitable passive activity.

Even people who own smaller sites consistently generate a 1-2 sales a month. And I’m happy with that. Larger site owners (those who have asked for review copies) have pulled up to $10K a year.

Of course you always have to remember that just because you send out a review copy doesn’t mean a review will definitely follow. You can’t expect a love-fest from everybody.

And quite frankly if somebody doesn’t like my material I’d rather they hate it privately anyway!

Secondly, I don’t send out review copies to everybody. Sometimes the person sending the request doesn’t even include a link to their website. That doesn’t make sense to me. If you’re going to ask for a review copy at least tell the person who you are and what sites you run.

BTW, as an interesting side note, a whopping 98% of my super affiliates (affiliates who have reviewed DBO and produce a large number of sales) were cash-paying customers NOT people who asked for review copies. And that includes Allan Says of the Warrior Forum and Yaro Starak (Mr. Lovely Smile!) of Entrepreneur’s Journey.

Filed under: Bullet Point

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