I’m getting ready to make a bunch of cash.

Seriously! My palm is itching and the whole nine yards.

I was talking to my cousin yesterday. (We’re like sisters, and she helps me with my business, so you’ll see me refer to her at times.) She was telling me about a friend of hers who had just gotten fired from a very lucrative financial services job.

Although I won’t tell exactly what her friend did, I will say that her decisions affect a very critical area of peoples lives. So you can imagine the advice she can provide about – ahem – creatively working around the system.

Anyway, my money making radar is always switched on.

So when my cousin told me how desperate her friend was to find a job – (she went from making over $100K a year to $1,600 a month in NEW YORK CITY – that’s tough!) – I made a proposition.

I would give her friend $200 to allow me to interview her. I specifically told her I needed some insider secrets. No fluff-ology.

With rent and school shopping looming ominously over her head, her friend couldn’t say no.

I got an interview with a no-nonsense expert in a hot, hot field. She made some easy money.

I’ll have the interview transcribed, edited, and I’ll put it on the market. I love stress-free money!

So here’s what I want you to do this weekend…

1) Make a list of all of your immediate friends and family, and write down what they do for a living now and in the past.

2) Go to your parents, sisters, brothers, best friends. Ask them what their immediate friends do for a living now and in the past.

3) If you’re not sure about a particular occupation, Google it and get some background information.

4) Do any of those occupations match the Desperate Buyers Only criteria? You don’t necessarily have to create an infoproduct for people working within that field. You moreso want to cull insider secrets for people maybe buying the product or service.

For example, my dad is a retired cop. So I could write an e-book on 200 ways people leave themselves open to criminal acts, and how to protect yourself.

Or think of those e-books on eBay that offer tips on getting bumped to first class, written by former airline workers.

5) If so, see if you can line up a telephone interview.

6) Record the conversation. Have the audio transcribed into a print product.

The transcription part is important. If the interviewee is still working within the field, they may not want to have an audio product with their voice on it. You don’t want to create a problem.

The neat thing about using this technique is that you can write a really good story in your salesletter based on the persons experience.

You can emphasize that the information comes from a real-deal expert. Genuine expertise is such a hot selling point.

Just remember to double check the validity of the topic according to DBO guidelines. You don’t want to waste time working on a dud of a topic.

Interview friends and family and get rich,

Alexis Dawes

Filed under: Bullet Point

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