I love souvlaki!

I love greek salads!

Greek food is so yummy to me. Except for those dolmades. You can have those.

And I’m here in Montreal where I’ve fallen in love with a place called Kojack’s. It’s like the McDonald’s or Subway of greek food.

They give you this big hunk of feta cheese on your large greek salad, and sprinkle it with oregano seasoning. Then there’s the warm pita bread. Mmmmm – Pita.

Oh how I wish there was a Kojack’s back home. It’s like close-to-homemade fast food.

Every time I travel I find stores and restaurants that are unlike anything back home – but would translate well across the borders.

For instance, years and years ago I went to visit a friend in Los Angeles.

There were nail salons on every other block. And they were inexpensive. (Still are.)

I went back home to the East Coast and told my significant other that we should open a chain of nail salons. I knew eventually the LA trend would make its way to our neck of the woods.

He laughed at me, and blew it off.

Sure enough, no more than 2 years later, inexpensive nail salons were making a killing in our hometown.

Shame on me for not pursuing it.

But that brings me to my message for today…

Ideas are transferrable across segments.

If you came to my apartment right now you’d find mens fitness magazines, gardening magazines, hunting magazines, decorating magazines, psychology and science magazines, rap music magazines, and a multitude of other colorful topics.

I read all of them from cover to cover.

It’s a strategy.

Take a winning idea from one segment and use it in another.

Something I read in Men’s Health may give me a brain spark for a completely different project I’m working on.

For example, an article that teaches men how to gain more muscle mass could become the basis for an e-book that teaches skinny women (who don’t want to be skinny) how to get some curves.

The thing is, you must have a solid understanding of at least one segment.

This way when you’re reading material from other niches, you’ll see ways to add to what already exists in your targeted niche.

See ideas in unlikely places and grow rich,

Alexis Dawes

Filed under: Bullet Point

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