Alexis Dawes

Like some of you reading this blog, I use a pen name for other projects. Actually, I use more than one pen name.

I have them for a couple of reasons.

1) Since I’ve shared my success stories in Desperate Buyers Only, I find that people want to see each and every site that I run.

That ain’t gonna happen!

Those sites I gave up in DBO were sacrificial lambs. I knew there would be some copycats, and I was prepared for that.

But a girl has to keep some secrets.

2) In addition to selling to online entrepreneurs, I also write for corporate markets.

The information I sell to my corporate readers has a completely different tone, and it’s more expensive. By more expensive I mean $1,000 and up. (Interested in learning how? Maybe I’ll do a 2-day workshop for a handful of my readers. E-mail me if you’re interested.)

But the really interesting this is…

Entrepreneurs and corporate heads read the exact same information. Change the words in one product, and double, triple or quadruple your profits.

Let’s take the whole ‘niche marketing’ thing as an example. You know, when you market to a small, ultra targeted segment of a group.

In the Internet marketing world, niche marketing is old news. I mean it’s really past the tipping point right now.

But in corporate America, it’s at the beginning stages of being really hot news.

The Long Tail by Chris Anderson has made it so.

In a nutshell, The Long Tail theory states that smaller, less popular niches combined overpower one large, popular niche.

So if you want maximum traffic from search engines, go for lots of keywords that bring in trickles of traffic, than one keyword that brings in a lot of traffic.

Anyway, isn’t that what Internet marketing e-book writers have been preaching for the past few years? (Myself included.)

Yeah. Over and over again.

But since Chris Anderson gave it a cool Web 2.0 sounding moniker, it’s the-next-big-thing to corporate heads.

Now, I’m definitely not knocking The Long Tail. It’s a great read.

But I think it’s stuff that many of us smaller economic drivers already knew.

And it’s a book that could have been written by an Internet marketer who had the foresight to see that corporate America needed this stuff too.

Change the wording… give your ideas an interesting conceptual name… cut down on the hype… get a few brand name examples… and voila… new book for a new audience based on tried, tested and true concepts.

It’s not rocket science, but it does require the keen ability to switch between a small business and big business brain. (I’m a Gemini, so there are already two of me to begin with!)

Realize that the grass is green on BOTH sides of the fence and grow rich,

Alexis Dawes