If you’re on Google, and you’re looking for dog breed related information, it’s hard not to run into Michelle Welton’s YourPurebredPuppy.com site.
Her site must easily contain hundreds of pages, featuring information on 180 purebred dog breeds, mixed breeds and rare breeds.
Let’s say you do a search on shih tzu with children. YourPurebredPuppy.com comes up in the #2 position.
Airedale personality… and YourPurebredPuppy.com comes up as #3. German shepherd training… #3. Pug obedience… #2.
And it just goes on and on! I could rattle off dozens of search terms, and that site consistently shows up in Google among the top 5 for almost all of them.
It’s really one of the most awesome displays that I’ve seen as an ebook promotional tool.
The site sells 3 of Michelle’s ebooks - Longer Life For The Dog You Love - Volumes 1 & 2, and Teach Your Dog 100 English Words - as well as her print book Your Purebred Puppy: A Buyer’s Guide.
I find this site to be blog-worthy for a couple of reasons:
* Instead of distributing the articles she has written to sites like EzineArticles.com, she has kept them all on her site.
A good strategy here. The site is ranking extremely well for probably hundreds of different keywords because of the original content.
And instead of that traffic being funneled through a third party like EzineArticles.com, it comes directly to her.
* Each dog description contains enough bullet points to wet your whistle. But not so many that it’s overwhelming.
Although I haven’t read her Your Purebred Puppy book, I imagine that the dog descriptions on the site are excerpted from there.
Talk about a well oiled advertisement for the print book!
* The content part of the site has a rational, honest feel to it.
It doesn’t sound hype-filled. There are NO Adsense advertisements littering each and every page. She doesn’t promote anyone else’s books but her own. And she doesn’t publish a newsletter. (Really no reason to, with all those top 5 rankings.)
It just offers lots of straight forward advice.
I think this would be a good strategy to implement if you’d like to write about a broad topic with many, many smaller niches.
Of course it would take a while for the site itself to rank well in Google.
But then again, with a site like this you could easily hold rank for a long, long time once you get into place.
Experiment and grow rich,
Alexis Dawes
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