As some of you know I’m getting ready to welcome home a new furbaby. A shih tzu… My first dog!

I’ve been all over the Internet looking for information on taking care of little Maximilian.

During my quest I ran across a site called Dog Food Secrets, which sells an ebook explaining the dangers of traditional dog food.

I subscribed to the free course and recently received an e-mail for a free video the author was promoting.

The video is basically a multimedia salesletter.

It goes over some of the bullet points contained in the written salesletter, while the author narrates. (It’s not a word-for-word narration of what you see on the screen.)

I have to admit it’s a very convincing tool for me – a prospective reader.

And it can easily be put together using Camtasia Studio or Flash.

I wouldn’t use a video salesletter as a standalone tool. But used in conjunction with a free course, or as a part of your e-zine, it would be an excellent conversion device.

Create video salesletters and grow rich,

Alexis Dawes

Filed under: Bullet Point

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