Super affiliates are like ‘the chosen ones’ in the eyes of many budding information product publishers and authors. And there’s a very good reason for that.
If a super affiliate decides to market your product, there’s a pretty good chance you’re going to see a healthy spike in your sales. And if multiple super affiliates promote your product, it’s like getting 5 out of 6 winning lottery numbers. Not quite the big jackpot… but some reallllly decent pocket change.
There are several information products out there that’ll tell you how to get affiliates, where you should list your site, etc. I’m sure they’re probably fantastic reading. Unfortunately, I can’t give any of them a yay or a nay.
I don’t go hunting down affiliates. I really hate rejection!
I just know how I’ve attracted super affiliates, without having to ask a single one.
1) I create unique information products that people actually want. Which anyone can do, if you try hard enough. (Or if you need some assistance, see my Desperate Buyers Only e-book.)
2) I take several weeks to write my salesletters. Not several days. Not while I’m watching Billy and Mandy on the Cartoon Network with my kids. I said WEEKS.
I might write an entire salesletter, scrap 70% of it, and rewrite based on the remaining 30%. I’ve been known to throw away entire salesletters after writing for weeks already, and start over from scratch.
Once every blue moon, I sit down and crank out something in a matter of days. But most times I’m very nit picky about what I write in my sales material.
As a result, all of my super affiliates have commented favorably about my salesletters. It’s the primary reason why they want to sell my information products. They know if the salesletter is well written, half the battle is won. If the product is also good, it’s a grand slam. They know what generates profits. So I take my cue from them.
So if you want to attract the people who can deliver stellar paydays, don’t fiddle-faddle around with your sales copy. Do it ‘write.’ And create information products that have your own unique edge.
There’s your $10,000 tip for the week.
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