I was giving a consultation to a DBO reader a couple of days.

And the reader begins to tell me about an unprofitable site that he’d been running.

While he was barely making peanuts, another seller in the same niche was making some insane amount of money. Insane like over $10,000, but under $50,000 a month. (And no… it’s not internet marketing related.)

So said reader surveyed his newsletter subscribers (40-70 year old women) to find out why they weren’t buying from him.

“We don’t have any money!” they exclaimed.

“I’m on social security – fixed income…” said one reader.

“My husband is ill, and I can barely afford to buy his medicine,” said another.

According to a survey he conducted, nobody could afford to buy from said reader.

And yet, a fellow competitor was raking in the cash. Hmmmm.

What did I tell said reader?

Well here’s my experience.

I’ve sold information to readers who were in some pretty horrible financial situations.

Sick husbands… lost jobs… bankruptcy… fixed incomes… hospital bills… car repo’s… I’ve heard it all.

Yeah, the EXACT same excuses that my reader heard from his subscribers.

Only thing is, I hear those excuses AFTER they purchase from me.

I’m talking about people who had to borrow a friend or family members credit card or PayPal account, or wait 2 weeks to mail me a money order. No BS dire financial straights.

And it was during that experience I discovered that every niche has the potential to be profitable.

Sure, there are some poor older women out there. There are poor folks everywhere. I was poor for a long time.

But let’s look at the flip side.

There’s this great big retirement community in Florida for active older adults called The Villages. Think of it as a Disneyworld for seniors.

According to 2000 cenus info, the median age at The Villages is 66.3. The median household income, $42,542. 52.4% of the residents are women.

These silver foxes have tricked out golf carts – (think MTV’s “Pimp My Ride” meets golf cart granny). They’ve got big ass custom homes, with specially designed driveways. Two luxury cars in the garage. Landscaping that rivals the front of any luxury hotel. And there are like 20 banks in the community alone. Banks don’t come a runnin’ unless there’s gold in the hills.

If you’re not making any money it’s because YOU haven’t hit upon the sweet spot yet, not because people don’t have money.

People say they don’t have any money because (A) it’s a convenient excuse, or (B) they don’t want what you’re selling. For the most part.

Sometimes people really are extremely broke. And sometimes they’ll be subscribers to your newsletter or readers of your blog.

But what are the odds that every broke person on earth ends up visiting your site? If you said “very slim,” then you see my point.

If the customer isn’t nibbling, maybe it’s because you’re selling a product that they have already. Or your copy is dull. Or your product is dull. Maybe your site design is ugly.

Maybe your information is too generic. I mean just because it’s new and interesting to you doesn’t mean it’s new to the people who you want to buy from you.

Either way, it’s not them. It’s you.

Rework your plan and grow rich,

Alexis Dawes

Filed under: YOU are the Revolution

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