We all want to be winners.
We want to create fortunes… look young… be fit… have all the cool friends… drive the nice car… fly first class.
But when it comes to taking advice, we don’t necessarily identify with people who are perpetual winners.
Folks who have never had it bad are boring. There’s no edge, no climax to their story.
We most identify with people who were once losers and are now winners.
And even better still is the loser-winner-loser-winner personality. It demonstrates a long lasting tenacity people stand up and cheer for. Think Rocky Balboa or Dan Kennedy. (Dan Kennedy came from humble beginnings, made his fortune, lost it, and made it back again.)
This is an important factoid to keep on top of the brain as you’re creating your ebook’s salesletter.
How can you show loss turning into strength?
Imagine you’re selling your story to a big Hollywood producer who can make or break you.
Tell an underdog story and grow rich,
Alexis Dawes
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