You know sometimes I give consultations to people who genuinely have great infoproduct ideas.
I’m telling them it’s a great idea.
I’m excited that they have this idea in their possession. And I’m kicking myself square in the ass for not coming up with the idea.
And then the craziest thing happens.
They don’t pursue it.
The explanation is usually something like, “I can’t come up with any good ideas.”
I gently remind them of the doozy they gave me over the phone.
And they say, “Yeah, but everybody knows THAT already. It would never sell.”
Needless to say, I’m frequently amazed by this response.
Financial guru Suze Orman can say something monumental today, and in 5 years somebody else will update it, re-word it, and it’ll be bestselling information all over again. Guaranteed.
Why?
#1… Because information crosses different people in different ways.
Some people buy a book because they see the author on Oprah. Others, because their hair stylist recommended it. For someone else it might be the look of the cover in the bookstore.
Some people prefer print books. Others like ebooks. And yeah, there are a few audiophiles out there.
The configuratons are endless you see.
Which leads me to #2… Everybody doesn’t have access to the exact same information.
I’m in Canada right now. And even though I have Amazon.ca and Chapters.ca here, these booksellers still don’t have immediate access to as many titles as good ole’ Amazon.com.
This is a perfect example of how people can be limited in what information they receive. And this is Canada.
I can only imagine the limitations people have in smaller countries.
And in saying that, you begin to understand how flawed the “Everybody Knows This” theory can be.
So before you immediately assume that what you know is common knowledge, consider the vastness of the world in front of you, and the many ways in which people receive - and don’t receive - information.
Believe that everybody doesn’t know it and grow rich,
Alexis Dawes
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