Alexis Dawes

It’s no secret that a lot of ebook authors use ghostwriters.

And I don’t have a problem with that. Not everyone has the skills (or the time) to sit down and write 20, 50, or 100 pages of nicely flowing copy.

But when you do hire them, I want you to remember one a couple of things–

1) Stop looking for the cheapest deal on the block.

A ghostwriter who charges $150 to write an ebook normally doesn’t put the time, energy and love into a project he would if it were a $1,500 project.

But even more often, a ghostwriter who charges $150 doesn’t have the same caliber of writing skills as someone whose fee’s are normally ten times that amount.

Of course this isn’t a blanket statement for all ghostwriters.

But I’ve been around the block more than once. And in every single situation where I’ve gone cheap, I’ve gotten what I paid for.

In other words: Cheap Fee’s=Below Standard Product.

In fact, I’ve NEVER had the balls to sell anything a cheap ghostwriter has done for me.

I wouldn’t be able to sleep at night knowing that I was selling a ebook that didn’t meet up to my personal standards.

And I don’t blame the ghostwriter.

I blame myself for trying to cut corners, instead of paying to get the job done right the first time.

2) If you do go cheap, at least take the time to add your own revisions and personal touches to the final version.

Everybody wants a completely automated business nowadays.

Push a button, flip a switch, cut and paste, and you’re done.

It looks so easy. You’ll be sitting in your easy chair eating Bon-Bon’s, watching the PayPal payments stack up in no time.

But here’s the cold shower reality… the more sophisticated online users get, the more finely tuned their Bullshit-o-Meters become.

Buyers don’t want crap. If you think your own product is mediocre at best, buyers are going to have the exact same perception. 

So here’s my suggestion.

If you can’t find the time to tweak and improve what your cheap ghostwriter gave you, then just stop hiring cheap ghostwriters, and get the job done from a more skilled writer the first time.

When you hire great people you get a great product. And that’s just the way it works.

Alexis Dawes