Walking The Talk
I think some people have the impression that since I’ve written Desperate Buyers Only – an ebook that teaches people how to write ebooks that actually sell – that I no longer make money selling any other types of ebooks.
The truth is I’ve made money selling other ebooks before DBO, and I’ll continue long after DBO is a dusty memory.
Although I should clarify that since launching DBO I do use pen names for my other ebooks, as I find that my ‘exposed’ work gets emulated more now.
But I also want my readers to know that I do indeed walk the talk.
I feel like I’m doing a disservice to my ebook writing comrades by hiding everything I do.
So in the next few weeks I’m going to take you through each step of a new ebook I’m launching.
I’m NOT going to explain why I’m doing certain things. (DBO readers will have my gameplan, and they’ll understand what’s going on behind-the-scenes.)
However even if you’re not a DBO convert, you’ll see the actual salesletter I’m going to use. (It’s in the first draft stage right now.) I’ll show you how I research the topic. And where I’ve chosen to advertise.
I have no doubts there will be a bump or two in the road. There’s always a monkey wrench with my name on it waiting in the wings.
But more importantly, I want you to see how I deal with those bumps. To show that you can screw up, and still be okay in the end.
I think that’s the most important lesson of them all.
Okay so for today, let me introduce you to the concept for this next ebook.
The current working title is “No More Smelly House.” I’m still working on the subtitle.
It teaches readers how to get rid of bad house odors, what works, and what doesn’t work.
It’s partially based on the insane-but-true problem I have with house smells, as well as my own research as to what really bugs the heck out of other people.
The domain – which I just secured is NoMoreSmellyHouse.com. Actually, I also got No-More-Smelly-House.com.
If you go to the first domain, you’ll see the first draft of the salesletter. This is NOT the complete version, so it’s still choppy in some places.
Also it hasn’t been properly formatted just yet, so don’t go there expecting to see some fantabulous set-up.
It’s really just a rough draft.
So far the salesletter is molded to fit with the same formula I talk about in Desperate Buyers Only. It took me a good 4-5 hours to complete it.
Questions, comments, suggestions? Talk to me right here.
I’ll be happy to answer most questions as this process goes along.
Alexis Dawes
Filed under: Bullet Point
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Alexis, this is so cool ! As a Desperate Buyers Only purchaser, I LOVE the techniques you teach and the marketing know-how you bring to the table. I and many others will no doubt find your upcoming “diary of an eBook launch” useful and inspiring. Thanks so much for sharing your experiences with us.
Jennifer
Ditto!
Thanks Jennifer. It’s always nice to get feedback from my readers. I’m hoping to make this launch as insightful as possible. Especially in regards to the research and marketing aspects.
Alexis
Alexis,
What happened to “The Book Is In The Buzz”? Did you get a case of “New Project” flu?
All in all, this looks pretty interesting. And you know I’m a DBO convert, through and through — it’s a little sales workhorse that keeps people buying!
Keep us posted,
Isabella
Hi Isabella,
You know every time I think I’m finished with The Book is in the Buzz, I end up adding more. That’s the only reason for the delay. I think I probably have another 3 days to make sure I’ve got everything in. (I’m very self-conscious about covering all of my bases with this product.)
But thank you for your positive feedback! And keep an eye out. I’m almost there.
Best regards,
Alexis
So are you starting with the Sales Page first and then creating the ebook behind it or is the product already completed? Analogy: Music before Lyric or Lyric Before Music?
Wellwishes,
R.
Hi Rey,
I started the sales letter because I’d already had the basic concept down. I just randomly added some of the bullet points. So yes, the sales page did come before the product.
But then again, I often work like this. It takes me a long time to toy around with a sales letter before I feel like it’s good. I like to put some words down on paper just to keep me moving. If you compare many of my first drafts with my final drafts, they usually look completely different.
Best regards,
Alexis