(The Walking The Talk series was created to show an ebook launch from idea to salesletter to marketing. Here’s Part 1 and Part 2.)
Yesterday I gave you a glimpse at how to use free information that you find online, to use as content for your ebook.
One such way is to decide who else knows how to do what you want to teach.
For instance, my ebook will teach apartment dwellers how to get rid of bad house smells.
Instead of focusing my search strictly on what other apartment dwellers are doing, I did a search to see how property managers (landlords) handle the problem.
After all, the techniques that property managers use are far less accessible to the average person. Yet, smelly homes are in fact a big issue for them as well.
So I started my search today. Below you’ll find the results of what I’ve discovered…
#1 - The search phrase I used: property manager get rid of house smells
Search engine: Google
The following 2 articles came up on the first page of results:
* Smelly Carpets, Meet Silver Ions: Products for an Odor-Free Home
* Can High-Tech Gadgets Rid Your Home of Odors?
Since I found these two on the same site, I decided to continue my search on the same Real Estate Journal site using the keywords “odor” and “smell.”
“Odor” doesn’t yield anything new.
“Smell” leads me to an article about new fangled air fresheners. Not quite what I want.
#2 - The search phrase I used: property manager get rid of house odors
Search engine: Yahoo!
The Monterey Herald had a Q&A column featuring a disaster cleanup expert. This fella is a recognized expert in commercial and residential mold remediation, fire restoration, dehumidification and drying, sewerage cleanup, asbestos abatement, lead removal, heat ventilation and air duct cleaning, and trauma and biohazard site clean up.
Another lightbulb moment!
Perhaps I could interview a disaster cleanup expert for my ebook.
This column not only offered some great ideas from a bonafide expert. You can also ask questions, and he’ll answer them. Awesome!
#3 - The search phrase I used: landlord get rid of house odors
Search engine: Yahoo!
On the third page of results I found a link for a publication called Realty Times. I thought this site might have a search option, so I clicked on the link.
Sure enough there was a search option.
I entered the term “odors.”
I found a couple of helpful articles including:
* How To Take The Odor Out Of New Carpeting
* Are Seller’s Pets Soiling Your Chances of Selling Their Home? - In this article I found an interesting point I might be able to use later on, “Hospital supply companies are also a great source for heavy duty stain and odor control products.”
When I did a search for the term “smells,” I didn’t get anything good.
On the ninth page of results there was a link from the Allergy Consumers Review.
I thought this on would be an interesting lead because people with allergies can be sensitive to smells and odors. I have asthma, and certain odors make me start wheezing.
Bingo! An article on that page gave me some vital information on the dangers of certain air purifiers.
This site also had a search feature, so I did a search for “odors” and “smells.”
There was a virtual motherload of information that I can go through for both terms.
NOTE- If you perform the same searches without “landlord” or “property managers,” you get completely different results/solutions.
So it’s definitely worth going beyond the obvious search terms, and digging a little deeper into the problem.
Dig deeper and grow rich,
Alexis Dawes
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