(The Walking The Talk series was created to show an ebook launch from idea to salesletter to marketing.)

In the previous couple of parts to this series, I showed you how to research a topic using “not-your-typical-keywords.”

If you use obvious keywords to search for information, you’re going to get the most obvious information.

And if you tell your buyers you’re giving them some revolutionary information, you don’t want them to have summarizations of sites that they can easily find on their own.

But if you think outside the research box you’re going to stumble upon information not easily found by the general public. And THAT’S the kind of information you can assimilate and sell.

Anyway for my upcoming ebook – No More Smelly House – I focused less effort on obtaining ideas culled from fellow funky house dwellers, and more on alternative sources.

I asked myself “Who else cares about clearing a smelly house besides an actual resident?”

My list from previous searches turned up:

* Landlords, apartment managers
* Disaster cleanup specialists
* Cleaning/maintenance professionals

The information I found online geared towards these people is probably enough to keep me going.

But I typically like to have too much research data to choose from, rather than too little.

So again I went back to the drawing board and asked myself, “Who else has something to lose by having bad home smells? Who else would be desperate to cure an indoor odor problem?”

Well from personal experience I know that nail salons have to be fairly ventilated because of the chemicals being used.

So I did a search for “nail salon ventilation,” which yielded a few sites for me to go through.

Somewhere along my searches I came across the term “odor neutralizing agents,” and wrote it down.

It sounds more like a technical/professional term, rather than something the average person would look for.

And I was right in my assumption. When I did the actual search for that term, I came across a link for a hydroponics store.

So indoor gardeners also have a need for odor control, which I would have never thought of.

Coincidentally while looking through other “odor neutralizing agents” links, I also found that people growing illegal ‘weed-y’ plants indoors also need serious odor control.

The link I found to that particular site offered instructions on building a fan and pail contraption that, according to users on this particular forum, totally eliminates odors. Talk about an ‘Aha!’ moment.

I think I can take the basis of the idea I found on this site to build an even better mousetrap.

I’ll pass the existing instructions on to an engineering friend to see what she can come up with.

And with that, I think I have enough research material to work with.

In upcoming Walking the Talk blog posts you’ll see the ebook actually come to life using the material I found online, as well as some ideas squeezed from my darling Granny who cleaned houses for a living.

Remember, don’t think like the consumer, think like a researcher, and grow rich,

Alexis Dawes

Filed under: Bullet Point

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