A few days ago I stumbled upon a report that covered a topic I’d wanted to learn about.
Not just any report. A $7 report.
Perhaps you’ve seen them sprouting around the Internet. They’re the mother, father, sister and brother of all impulse buys.
It’s very difficult to walk away from a good sales letter that promises something you really want - especially when it’s pared with a $7 price tag. I actually think the technique is awesome.
So anyway I click on the Paypal button for this report with no hesitation. I download it. And after 2 pages, it begins to hit me.
This… thing… is… CRAPPY!
It wasn’t the 100+ affiliate links. Nor was it the multicolored text.
It was the fact that the author said he was only giving a piece of the technique - after he’d he’d delivered all these bells and whistles in the sales letter.
Saying something to the affect of, “Well you ONLY paid $7 for this report, so I’m ONLY going to give you so much information, you skinflint.” (Not in those exact words, but you get my point.)
I don’t know how much he was making on the backend of that report. But I will say that I thought it was a lousy marketing move.
Don’t get me wrong. I’m all about supporting the $7 report movement.
But I do believe that they should be written with the same integrity and tender loving care that you would use when writing a $97 report.
A $7 price tag shouldn’t be an excuse to deliver a BS product.
You don’t want to give away the farm? Okay. Give a piece of the technique. But give the whole technique. Not just a sliver of it.
After all, the beauty of the $7 report is that you can break down big pieces of content into smaller, more affordable pieces.
The only way people are going to feel compelled to buy the ‘whole enchilada’ is when you deliver good content to start with. Nobody wants to feel like they got duped into buying a brochure.
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