One of the most difficult parts of creating an e-book based on a desperate topic, is choosing the topic.
As I explain in Desperate Buyers Only, the topic is the bread-and-butter of your operation. And if you’re not choosing your topics wisely, you’re not going to see positive results.
I’ve recently begun taking existing problems (for example, things I hear on the news) and seeing how they can be molded into a problem solving reports for desperate buyers.
For example, right now the US dollar is taking a major butt whopping in the currency market. Last year this time, the US dollar was worth $1.08-$1.12 in Canada. Now, the US dollar is worth .99 there.
And this phenomena isn’t limited to the US/Canada exchange. (I wish!) All around the world US travelers and expats are losing value on the dollar.
In Europe the US dollar is only worth $.68. And in the UK, you’ll have to pony up $2.02 for a single Pound. (OUCH! No wonder the streets of Manhattan are filled with happy European tourists shopping till they drop.)
If traveling was your hobby - (as it is mine) - and your currency was the US dollar, wouldn’t you be looking for ways to save money on your overseas trip?
Lots of budget travelers do - especially now. In fact, the first question I asked a friend who just returned from the UK was “So how’d you manage with the dollar?”
The point is you can look at major events happening all around you, and ask yourself:
- What issues right now will cause widespread future problems within the near future?
- Who will those problems affect?
- Why will these people be desperate for a solution? (According to Desperate Buyers Only criteria.)
If you’re constantly looking with a critical eye, you’ll find that lots of everyday events being talked about that actually do match the DBO criteria like: The sub-prime mortgage fiasco in the US. What advice can you give to homeowners to help them negotiate lower interest rates, or even save their home from foreclosure?
Speaking of the mortgage fiasco… now that lenders are shying away from sub-prime mortgages, what can moderate income people do to make home ownership a reality? Hmmm.
It’s up to you to look, listen, and be willing to research potential opportunities.
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