Bullet Point Archives

The topic at the tip of my knee

A couple of weeks ago – on my birthday no less – I dislocated my patella. In laymans terms that’s my kneecap. That oh so necessary bone that helps keep your leg moving properly.

I’ve always had funny acting kneecaps. On occassion they pop out of place. But they’ve always popped right back in. Not this time.

This time I lightly hit my kneed on the bed, it popped out, I fell on the empty socket, and it went back in. With the exception of the SEARING pain for the first 10 minutes, everything was fine over the next hour. Then all of sudden I sat down to use the WC, and my knee just went kaput. It looked like half a grapefruit had been implanted in my knee. And I have slender (but shapely – wink, wink) legs, so you could REALLY tell something was wrong.

As my saga progresses I go to the hospital and the doctors tell me my kneecap is out of place, and that I’ve probably torn some ligaments. They reduce the patella (set it back to its normal position), and send me home with a full leg brace, crutches, and a rousing version of “Happy Birthday.”

Oh yeah, and did I mention I was on vacation, outside of my home country? With my 4 year old in tow, nonetheless. Just call me Superwoman on crutches.

So anyway I’m sitting in my comfy rental wondering about the fate of my knee. Actually I was boo-hoo-ing my eyes out. When will I be able to walk… what can be done to prevent another severe dislocation… did I need surgery… questions, questions galore.

I hit the Internet looking for information on dislocated petellas. I wanted to get intimate with my ailment. There were several decent pages worth of sites on Google. But only 3 really good sites. And none of them seemed to fully answer all of my questions.

So what does this story have to do with creating information products?

Everything.

It just goes to show that topics can indeed be born from your real life experiences.

As of right now, I’m a desperate buyer for anything related to strengthening the knee, or explaining the finer points of knee dislocation. And there’s really no information for me to buy.

I admit, there’s probably not a huge demand for this type of information. This is truly a niche-y topic. But it’s an injury that will continue to occur forever. (Or at least until they start giving away bionic knees at birth.)

But here’s the grabber that could point to dollar signs. There were a few really good knee injury forums where lot’s of questions had been asked – and yet they hadn’t been answered. I mean people were pouring out their knee injury stories, clearly seeking advice, and they weren’t being responded to. That tells me people with similar injuries as mine are indeed seeking information, and not finding it.

I would have never noticed this under normal circumstances. I mean who really gives a furry cats butt about dislocated kneecaps? The only reason why you think about them is if you have one. And with everybody trying self-diagnose nowadays, the first place they turn outside of their physician is the Internet.

So for those of you who feel like you have nothing to contribute to the information publishing world – think again. Look at your own life. Your own hardships. Your injuries. Your failings.

Misery can be turned into hard, cold cash.

Alexis

http://www.DesperateBuyersOnly.com

Super affiliates are like ‘the chosen ones’ in the eyes of many budding information product publishers and authors. And there’s a very good reason for that.

If a super affiliate decides to market your product, there’s a pretty good chance you’re going to see a healthy spike in your sales. And if multiple super affiliates promote your product, it’s like getting 5 out of 6 winning lottery numbers. Not quite the big jackpot… but some reallllly decent pocket change.

There are several information products out there that’ll tell you how to get affiliates, where you should list your site, etc. I’m sure they’re probably fantastic reading. Unfortunately, I can’t give any of them a yay or a nay.

I don’t go hunting down affiliates. I really hate rejection!

I just know how I’ve attracted super affiliates, without having to ask a single one.

1) I create unique information products that people actually want. Which anyone can do, if you try hard enough. (Or if you need some assistance, see my Desperate Buyers Only e-book.)

2) I take several weeks to write my salesletters. Not several days. Not while I’m watching Billy and Mandy on the Cartoon Network with my kids. I said WEEKS.

I might write an entire salesletter, scrap 70% of it, and rewrite based on the remaining 30%. I’ve been known to throw away entire salesletters after writing for weeks already, and start over from scratch.

Once every blue moon, I sit down and crank out something in a matter of days. But most times I’m very nit picky about what I write in my sales material.

As a result, all of my super affiliates have commented favorably about my salesletters. It’s the primary reason why they want to sell my information products. They know if the salesletter is well written, half the battle is won. If the product is also good, it’s a grand slam. They know what generates profits. So I take my cue from them.

So if you want to attract the people who can deliver stellar paydays, don’t fiddle-faddle around with your sales copy. Do it ‘write.’ And create information products that have your own unique edge.

There’s your $10,000 tip for the week.

I blog with love, but without boundries

Anyone who has followed my work knows that I’m not your typical Internet marketer.

I hate doing the same things that everybody else is doing. I like discovering new things about the Internet and forging my own path.

This trait is both a gift and a curse. I discover lots of new things. But I also spend a lot of unnecessary time performing certain tasks. It’s all a learning experience though. And I’m making money, so I consider it the cost of being Alexis Dawes.

I started this blog because even though I’m a rather reclusive person, I often have ideas and ramblings to share in regards to doing business online. I can’t see myself doing this everyday. (But then again, who knows… maybe I’ll get a wild hair and actually write here on a regular basis. I’ve been known to shock myself periodically.) Regardless, when I do, you’ll get a good nugget or two.

One other thing you should know about me… I’m a very, very nice person. I’m someone who has rich friends, poor friends, black friends, white friends, friends with purple hair, friends with no hair, spiritual friends, sinners, and everyone in between. I’m a world traveler, so I vibe with all kinds of people from different backgrounds.

But over the years I’ve also grown into one tough, no nonsense mama. So from time to time you may hear me say something harsh or downright ugly. Doing business online isn’t always a yummy pina colada on a white sandy beach. Sometimes IT IS harsh and ugly. And I want to openly express that part here as well.

I’m not saying anything to shock. Just to make people aware of the good and the bad, without having to bite my tongue.

Happy reading dahlings!

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