Although I’ve developed my own salesletter writing style, I still glean great ideas from other information sellers web sites.

Here are 3 sites that I believe do a stellar job at promoting their respective products:

Underground Hypnosis
This author is a no BS marketing machine. The storyline in the salesletter is quite riveting.

Some might say a bit over the top. But I think the salesletter taps deeply into the curiosity factor.

And if the salesletter doesn’t get you, the e-mails from the squeeze page will.

Real Estate Uncovered
The headline on this baby is sweet. It’s really an awesome guarantee placed up front.

I especially love how he debunks the strategies other real estate gurus promote.

Fibonacci Secrets
Great example of a financial infoproduct salesletter.

You have to be very careful in what you say when selling an investment product. And this salesletter handles those issues well.

Add to your swipe file and grow rich,

Alexis Dawes

You know sometimes I give consultations to people who genuinely have great infoproduct ideas.

I’m telling them it’s a great idea.

I’m excited that they have this idea in their possession. And I’m kicking myself square in the ass for not coming up with the idea.

And then the craziest thing happens.

They don’t pursue it.

The explanation is usually something like, “I can’t come up with any good ideas.”

I gently remind them of the doozy they gave me over the phone.

And they say, “Yeah, but everybody knows THAT already. It would never sell.”

Needless to say, I’m frequently amazed by this response.

Financial guru Suze Orman can say something monumental today, and in 5 years somebody else will update it, re-word it, and it’ll be bestselling information all over again. Guaranteed.

Why?

#1… Because information crosses different people in different ways.

Some people buy a book because they see the author on Oprah. Others, because their hair stylist recommended it. For someone else it might be the look of the cover in the bookstore.

Some people prefer print books. Others like ebooks. And yeah, there are a few audiophiles out there.

The configuratons are endless you see.

Which leads me to #2… Everybody doesn’t have access to the exact same information.

I’m in Canada right now. And even though I have Amazon.ca and Chapters.ca here, these booksellers still don’t have immediate access to as many titles as good ole’ Amazon.com.

This is a perfect example of how people can be limited in what information they receive. And this is Canada.

I can only imagine the limitations people have in smaller countries.

And in saying that, you begin to understand how flawed the “Everybody Knows This” theory can be.

So before you immediately assume that what you know is common knowledge, consider the vastness of the world in front of you, and the many ways in which people receive – and don’t receive – information.

Believe that everybody doesn’t know it and grow rich,

Alexis Dawes

I have been mentally itching to sit down and write a blog.

I had my last two wisdom teeth removed on Wednesday, and I’m in some pretty good pain.

Let me put it to you like this… one dentist had to hold my head in a GI Joe kung fu grip, while the other had to pull using herculean strength. And let’s not even talk about that insane medieval plier like device they used.

I thought I had died and ended up in a Ren and Stimpy cartoon. That bottom tooth was holding on for dear life. God bless that unholy critter.

Anyway, that has nothing to do with today’s blog. But a quick laugh is good for the creative soul.

Today’s blog follows up on a topic I did a few days ago about meeting more people in real life to generate ebook topics and content.

I suggested Meetup.com as a way to meet niche-y people face-to-face.

But let’s face it (no pun intended), if you’ve got kids and work and rapidly approaching cold weather, it might be difficult to squeeze in a Meetup meeting. Schmoozing is effective, but it takes time.

Alas, there is another way to meet real people who may be able to give you solid information, without leaving your home.

Get a tutor.

When I first began formulating an investment strategy, there were certain technical nuances that I just couldn’t grasp. So I got a tutor to come in twice a week to help me learn the in’s and out’s of technical analysis.

While I’m here in Montreal I’ve taken on learning French with the help of a French tutor.

Having a tutor presents a quick and easy way to get your questions answered by a real person. They can offer incredible insight into topics that you know very little about.

Of course this strategy won’t work for every topic. But it can work for quite a few.

Where do you find tutors?

Try Craigslist.org. There are Craigslist’s for most major cities in the world, as well as many smaller ones.

You can post your needs (for free), or contact tutors that advertise.

The important thing about having a tutor is to not act like a know-it-all.

You learn the most when you just shut up and let someone else lead. People are happy to teach those of us who truly want to listen. (A lesson I learned from my drunk Uncle Bob, who turned out to be a modern day DaVinci.)

Even when you think you know, there’s always room to learn a different way.

Get tutored and grow rich,

Alexis Dawes