We all want to be winners.

We want to create fortunes… look young… be fit… have all the cool friends… drive the nice car… fly first class.

But when it comes to taking advice, we don’t necessarily identify with people who are perpetual winners.

Folks who have never had it bad are boring. There’s no edge, no climax to their story.

We most identify with people who were once losers and are now winners.

And even better still is the loser-winner-loser-winner personality. It demonstrates a long lasting tenacity people stand up and cheer for. Think Rocky Balboa or Dan Kennedy. (Dan Kennedy came from humble beginnings, made his fortune, lost it, and made it back again.)

This is an important factoid to keep on top of the brain as you’re creating your ebook’s salesletter.

How can you show loss turning into strength?

Imagine you’re selling your story to a big Hollywood producer who can make or break you.

Tell an underdog story and grow rich,

Alexis Dawes

Sheesh… some writers have all the luck.

Their touch is Midas like. Whatever they publish turns to gold.

I wish I could be that lucky duck.

Unfortunately I still manage to crank out a great big flop every now and then.

And as someone who sells an ebook on how to write and sell information products, I think it’s only fair to periodically remind my readers of this fact.

You can in fact bust your hump day-after-day, visualizing success using every fiber of your being, and still end up with a losing information product.

But don’t feel like you’re alone.

It happens in every industry. Even to the biggest of players.

Think about performers who have triple platinum albums one year, and the next their bashed by the critics.

They don’t give up.

Instead they take some time off, and then they head back into the recording studio and try, try again.

A good friend of mine used to run a singing telegram business. I remember days when the phone would be completely dead. All of sudden at 3pm, they’d begin ringing off the hook. Then at 4pm they’d stop. And she’d have everyone booked within that one hour. Weird!

I’ve had times when ALL my ebook sales have suddenly stopped for no apparent reason. Not just for days – for weeks.

Then as quickly as it all went down the drain, the sales started back up again.

There’s an ebb and flow to everything in life. Even in this business.

So don’t be shocked or discouraged by it.

Just realize that it does exist. You will probably meet it face-to-face. And you’ll scratch your head in utter disbelief as we all do.

Prepare for the ebb and continue growing rich,

Alexis Dawes

Being an expat has a lot of advantages – and disadvantages.

It’s difficult not having any family members around. Especially for my daughter. And sometimes for me.

But on the upside when people at the fruit stand, or coffee shop, or at my daughters school realize I’m a single parent in a foreign city, they tend to look out for me.

For example, since I’ve recuperated from my dislocated knee cap summer, I’ve been to no less than 7 dinner parties.

Over the past 2 nights I’ve been to two kid-friendly dinner parties.

Last nights party led me to a Bulgarian mom who was studying fashion marketing, and knew Bulgarian, Russian, Japanese and English. She’s now taking French here in Montreal.

Then there was the young single dad who was on sabbatical.

The hosts were Colombians who recently immigrated to Montreal, and were also studying French.

With that said, do YOU see an ebook here?

I do.

How did the Bulgarian mom manage to learn so many foreign languages? I mean we’re talking about languages with different alphabets. And she can speak, write and read them all.

How does a single dad survive on a sabbatical for a year? What insights and tips can he give to other single dads? (Who have far less support and information than single moms.)

My point here is that people – not necessarily the Internet – are THE true wealth of information.

Everybody (including myself) likes to take the ‘faceless’ way out, when it comes to researching a topic.

We look up articles, we read books, we e-mail experts we’ve never seen. And it works.

But… sometimes it’s even more effective to step out of your faceless comfort zone and meet real people.

Meetup.com offers all kinds of groups in most major cities around the world. It’s an easy way to expand your horizons in a structured environment.

Wanna write an ebook about poker? Join a poker meetup group. Writing an ebook about an alternative health topic? Join an alternative health meetup group.

And don’t just be the quiet observer, ask questions. Be interested in who other people are. What they do for a living. Where they’ve lived. Listen out for unusual experiences, and ask for elaboration.

When you click with certain members, exchange numbers. The point here is to be proactive in widening your circle of real life friends.

Because as the old saying goes, “It’s not what you know, it’s who you know.”

Meetup and grow rich,

Alexis Dawes