Alexis Dawes

4 Reasons Why Your Site Visitors Might Not Buy From You

Yesterday’s blog post, It’s Not the Niche - It’s You, gave several obvious reasons why prospects don’t buy from you. Today I’d like to go a little below skin level, to reveal 4 relatively unobvious reasons. 1) They don’t understand the value in what you’re offering. Recently I watched a documentary about the guy who started K-Tel. I don’t [...]

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It’s Not the Niche - It’s You (or you’re already targeting the rich niche)

I was giving a consultation to a DBO reader a couple of days. And the reader begins to tell me about an unprofitable site that he’d been running. While he was barely making peanuts, another seller in the same niche was making some insane amount of money. Insane like over $10,000, but under $50,000 a month. (And [...]

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A Well-Known Writers Trick Goes High Tech

Whenever I finish writing the first draft of a salesletter or an ebook, I always start my re-write by reading the piece out loud. When I first began using this well worn writers trick, it was like a “Why-the-heck-didn’t-I-start-doing-this-sooner?” kind of moment. But let me tell you the big problem I have with this tactic… Before I go [...]

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