Alexis Dawes

Walking the Talk, Part 7 - The Outline Expanded

(The Walking The Talk series was created to show an ebook launch from idea to salesletter to marketing.) I expanded the outline by filling in some sub-topics under the section headings. As I continue going through the research material, I’ll add a few other points of interest here and there. I’m still disliking this part of the process. [...]

Continue reading...

Walking the Talk, Part 6 - Creating An Outline

(The Walking The Talk series was created to show an ebook launch from idea to salesletter to marketing.) I have to admit that I really hate doing outlines. I prefer to just jump right in and start writing after I’ve done all my research. But the problem with jumping right in is that once you finish your immediate [...]

Continue reading...

Walking the Talk, Part 5 - Digging Deeper Shows a Good Idea From Not-So-Good Intentions

(The Walking The Talk series was created to show an ebook launch from idea to salesletter to marketing.) In the previous couple of parts to this series, I showed you how to research a topic using “not-your-typical-keywords.” If you use obvious keywords to search for information, you’re going to get the most obvious information. And if you tell [...]

Continue reading...